Meghan Markle cares about one thing as she doesn't 'chase quick profits' - expert
EXCLUSIVE: Meghan Markle's focus on delivering As Ever goodies to an American audience shows she "cares about the customer experience," claims PR expert.
Meghan Markle's Napa Valley rosé wine sold out in under an hour on July 1, but many fans were left disappointed when they realised she was only shipping her goods to customers in America. A PR expert has claimed by "prioritising delivery" across the USA, she is enhancing the customer experience.
Speaking exclusively to Express.co.uk, Edward Coram James, CEO of Go Up, stated: "Meghan comes across as responsible and quality-driven when she focuses on local deliveries. By prioritising delivery across the USA, she strengthens her image as someone who cares about the customer experience and the integrity of her products, rather than just chasing quick profits or rapid growth."
The Duchess of Sussex's wine came in batches of three, six and twelve, with each bottle costing £22 ($30) and £66 ($90), £116 ($159) and £218 ($300) in total. It was available to purchase only within the US with a £15 ($20) flat-rate shipping.
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Edward Coram James further explained the reasons behind Meghan's decision not to ship internationally. He said: "International shipping, especially with alcohol, is a regulatory minefield. Each country has different laws, import taxes, and licensing requirements. For a relatively new brand, diving into global distribution too quickly can cause supply chain nightmares and damage the customer experience."
He further added: "Meghan loves a good wine; avid followers will know this from The Tig, her old lifestyle blog, and with Love Meghan. She's not an expert, although she doesn't need to be for this to work.
Look at Cameron Diaz and her Avaline wines: she's not picking the grapes or blending them herself, but working with established winemakers and lending visibility to the product."
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On the website, As Ever described the new product: "A delicately balanced rosé with soft notes of stone fruit, gentle minerality, and a lasting finish.
"Reminiscent of the finest Provençal styles, it’s crisp, pale in colour, and effortlessly elegant — crafted for slow afternoons and golden-hour gatherings. This rosé captures the essence of sun-drenched outdoor moments through its thoughtfully crafted blend."
On July 3, Meghan expressed her disbelief in the sell-out of her product as she posted a picture of herself in a hat, smiling on the As Ever Instagram page. She wrote: "Still soaking it in- feeling endlessly grateful. Cheers to what’s ahead!"
